While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #love 592,309
  • 2 #instagood 435,558
  • 3 #photography 423,107
  • 4 #art 367,879
  • 5 #instagram 360,093
  • 6 #photooftheday 327,532
  • 7 #fashion 285,040
  • 8 #travel 234,981
  • 9 #nature 226,915
  • 10 #picoftheday 213,175
  • 11 #follow 206,010
  • 12 #beautiful 185,862
  • 13 #happy 181,532
  • 14 #style 179,511
  • 15 #cute 163,407
  • 16 #photo 156,289
  • 17 #beauty 152,688
  • 18 #repost 142,146
  • 19 #makeup 140,003
  • 20 #music 137,570
  • 21 #dogsofinstagram 137,031
  • 22 #food 132,714
  • 23 #family 130,133
  • 24 #instadaily 129,233
  • 25 #instalike 126,377
  • 26 #artist 124,762
  • 27 #winter 124,113
  • 28 #fitness 121,562
  • 29 #model 119,863
  • 30 #ootd 119,157
  • 31 #friends 118,121
  • 32 #followme 117,963
  • 33 #dog 116,479
  • 34 #drawing 113,987
  • 35 #life 111,352
  • 36 #lifestyle 109,180
  • 37 #fun 109,041
  • 38 #likeforfollow 103,977
  • 39 #handmade 103,900
  • 40 #girl 103,455
  • 41 #smile 99,606
  • 42 #photographer 99,060
  • 43 #design 97,026
  • 44 #selfie 88,792
  • 45 #funny 87,407
  • 46 #motivation 85,938
  • 47 #foodporn 85,686
  • 48 #me 85,315
  • 49 #cat 84,771
  • 50 #sunset 82,179
  • 51 #foodie 75,532
  • 52 #wedding 73,573
  • 53 #inspiration 67,194
  • 54 #landscape 65,295
  • 55 #beach 65,059
  • 56 #instafood 65,019
  • 57 #puppy 61,330
  • 58 #moda 61,124
  • 59 #blackandwhite 60,426
  • 60 #likeforlike 58,575
  • 61 #like4like 58,360
  • 62 #baby 55,819
  • 63 #amazing 54,799
  • 64 #instapic 54,055
  • 65 #flowers 53,986
  • 66 #f4f 53,497
  • 67 #일상 52,717
  • 68 #gym 51,937
  • 69 #girls 51,655
  • 70 #yummy 51,310
  • 71 #hair 51,025
  • 72 #l4l 50,807
  • 73 #lol 49,274
  • 74 #sky 48,566
  • 75 #party 48,383
  • 76 #home 48,182
  • 77 #happiness 48,029
  • 78 #workout 47,480
  • 79 #london 46,561
  • 80 #igers 44,352
  • 81 #summer 43,511
  • 82 #black 41,204
  • 83 #nofilter 40,573
  • 84 #fit 39,859
  • 85 #followforfollow 39,184
  • 86 #bestoftheday 35,890
  • 87 #sea 35,036
  • 88 #healthy 33,626
  • 89 #holiday 32,761
  • 90 #blue 32,750
  • 91 #pink 32,559
  • 92 #tbt 30,958
  • 93 #cool 29,314
  • 94 #vsco 29,004
  • 95 #night 25,409
  • 96 #pretty 24,789
  • 97 #swag 21,402
  • 98 #work 18,430
  • 99 #vscocam 11,548
  • 100 #christmas 6,004