While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #love 819,877
  • 2 #nature 370,481
  • 3 #summer 304,929
  • 4 #beautiful 264,864
  • 5 #style 260,972
  • 6 #picoftheday 253,051
  • 7 #beauty 233,513
  • 8 #travel 231,304
  • 9 #instadaily 230,935
  • 10 #photo 201,484
  • 11 #cute 199,342
  • 12 #fitness 183,752
  • 13 #makeup 180,695
  • 14 #moda 170,788
  • 15 #artist 168,209
  • 16 #design 164,971
  • 17 #model 163,044
  • 18 #lifestyle 156,103
  • 19 #music 149,325
  • 20 #instalike 141,992
  • 21 #followme 141,825
  • 22 #dogsofinstagram 140,923
  • 23 #dog 126,452
  • 24 #girl 118,158
  • 25 #photographer 109,123
  • 26 #flowers 102,845
  • 27 #fun 102,377
  • 28 #beach 96,822
  • 29 #foodie 96,194
  • 30 #inspiration 93,964
  • 31 #friends 84,071
  • 32 #catsofinstagram 83,482
  • 33 #me 79,539
  • 34 #likeforlike 78,291
  • 35 #home 76,359
  • 36 #instafashion 75,080
  • 37 #workout 72,788
  • 38 #gym 68,093
  • 39 #hair 65,687
  • 40 #baby 65,211
  • 41 #소통 59,568
  • 42 #l4l 56,091
  • 43 #blackandwhite 50,735
  • 44 #japan 47,967
  • 45 #instapic 47,213
  • 46 #blue 46,878
  • 47 #black 43,354
  • 48 #bestoftheday 39,243
  • 49 #trip 38,771
  • 50 #tbt 38,308
  • 51 #pretty 31,933
  • 52 #work 25,004
  • 53 #nyc 22,659
  • 54 #night 22,384
  • 55 #christmas 8,795
  • 56 #winter 3,620