While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #love 492,174
  • 2 #instagood 331,576
  • 3 #photography 311,992
  • 4 #art 263,795
  • 5 #instagram 254,665
  • 6 #photooftheday 235,901
  • 7 #fashion 198,617
  • 8 #travel 178,273
  • 9 #nature 171,190
  • 10 #picoftheday 149,524
  • 11 #follow 144,972
  • 12 #beautiful 130,043
  • 13 #style 120,377
  • 14 #photo 119,526
  • 15 #cute 110,578
  • 16 #happy 109,608
  • 17 #beauty 106,375
  • 18 #ootd 105,024
  • 19 #makeup 101,515
  • 20 #repost 99,657
  • 21 #dogsofinstagram 98,712
  • 22 #food 97,956
  • 23 #instadaily 96,975
  • 24 #instalike 95,050
  • 25 #일상 94,416
  • 26 #music 90,561
  • 27 #dog 87,292
  • 28 #artist 85,741
  • 29 #model 85,707
  • 30 #family 84,312
  • 31 #likeforfollow 83,909
  • 32 #followme 82,611
  • 33 #drawing 81,624
  • 34 #friends 81,113
  • 35 #lifestyle 78,638
  • 36 #life 77,944
  • 37 #handmade 77,155
  • 38 #fitness 75,404
  • 39 #photographer 74,488
  • 40 #selfie 71,657
  • 41 #cat 71,438
  • 42 #fun 69,083
  • 43 #design 68,830
  • 44 #foodporn 66,377
  • 45 #winter 63,599
  • 46 #smile 62,785
  • 47 #foodie 61,650
  • 48 #girl 61,544
  • 49 #motivation 60,124
  • 50 #wedding 59,960
  • 51 #sunset 58,852
  • 52 #funny 56,466
  • 53 #flowers 55,494
  • 54 #f4f 51,355
  • 55 #instafood 51,094
  • 56 #me 49,052
  • 57 #landscape 48,364
  • 58 #puppy 45,846
  • 59 #inspiration 44,858
  • 60 #beach 43,568
  • 61 #moda 43,374
  • 62 #l4l 41,512
  • 63 #blackandwhite 41,392
  • 64 #baby 40,866
  • 65 #yummy 39,092
  • 66 #instapic 37,506
  • 67 #likeforlike 36,946
  • 68 #happiness 36,568
  • 69 #sky 36,249
  • 70 #hair 35,691
  • 71 #party 35,495
  • 72 #like4like 33,823
  • 73 #gym 33,062
  • 74 #amazing 32,458
  • 75 #home 32,104
  • 76 #workout 30,401
  • 77 #nofilter 29,678
  • 78 #girls 29,574
  • 79 #lol 28,794
  • 80 #black 28,693
  • 81 #london 28,630
  • 82 #sea 27,967
  • 83 #pink 25,199
  • 84 #igers 24,967
  • 85 #followforfollow 23,957
  • 86 #fit 23,427
  • 87 #blue 23,384
  • 88 #bestoftheday 22,724
  • 89 #holiday 22,480
  • 90 #summer 20,303
  • 91 #healthy 18,557
  • 92 #vsco 17,222
  • 93 #cool 17,020
  • 94 #night 15,409
  • 95 #pretty 15,098
  • 96 #swag 13,660
  • 97 #tbt 11,642
  • 98 #work 10,716
  • 99 #christmas 10,174
  • 100 #vscocam 5,487