While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #love 509,646
  • 2 #instagood 369,665
  • 3 #fashion 358,313
  • 4 #photography 332,915
  • 5 #art 304,543
  • 6 #instagram 270,251
  • 7 #photooftheday 260,091
  • 8 #tbt 234,690
  • 9 #travel 208,965
  • 10 #style 193,150
  • 11 #nature 180,693
  • 12 #repost 180,355
  • 13 #follow 171,780
  • 14 #beautiful 171,628
  • 15 #picoftheday 169,967
  • 16 #beauty 164,328
  • 17 #ootd 144,758
  • 18 #cute 136,975
  • 19 #music 134,512
  • 20 #makeup 127,058
  • 21 #photo 126,182
  • 22 #fitness 124,993
  • 23 #happy 123,330
  • 24 #handmade 122,992
  • 25 #food 122,729
  • 26 #design 119,292
  • 27 #model 111,859
  • 28 #instadaily 107,609
  • 29 #instalike 105,285
  • 30 #moda 104,589
  • 31 #likeforfollow 102,415
  • 32 #artist 101,671
  • 33 #followme 100,156
  • 34 #lifestyle 99,264
  • 35 #dogsofinstagram 96,307
  • 36 #일상 95,734
  • 37 #life 94,815
  • 38 #christmas 90,652
  • 39 #motivation 87,626
  • 40 #dog 85,364
  • 41 #girl 84,818
  • 42 #drawing 83,377
  • 43 #photographer 79,974
  • 44 #wedding 78,088
  • 45 #selfie 77,987
  • 46 #fun 77,609
  • 47 #smile 76,962
  • 48 #foodporn 75,991
  • 49 #family 75,783
  • 50 #foodie 73,154
  • 51 #funny 71,492
  • 52 #friends 68,544
  • 53 #cat 66,171
  • 54 #hair 64,569
  • 55 #winter 63,901
  • 56 #sunset 63,503
  • 57 #instafood 63,323
  • 58 #inspiration 62,020
  • 59 #like4like 58,854
  • 60 #f4f 58,758
  • 61 #me 58,136
  • 62 #gym 57,170
  • 63 #likeforlike 56,729
  • 64 #baby 53,794
  • 65 #landscape 52,468
  • 66 #blackandwhite 49,211
  • 67 #girls 49,086
  • 68 #home 48,223
  • 69 #instapic 48,189
  • 70 #workout 48,028
  • 71 #l4l 47,625
  • 72 #flowers 47,624
  • 73 #amazing 43,953
  • 74 #london 43,873
  • 75 #lol 43,716
  • 76 #beach 43,092
  • 77 #fit 43,058
  • 78 #yummy 41,514
  • 79 #party 39,865
  • 80 #sky 39,401
  • 81 #happiness 38,749
  • 82 #black 38,206
  • 83 #holiday 37,925
  • 84 #igers 35,891
  • 85 #followforfollow 35,650
  • 86 #healthy 35,492
  • 87 #nofilter 33,931
  • 88 #work 32,677
  • 89 #summer 30,293
  • 90 #pink 29,553
  • 91 #pretty 28,532
  • 92 #blue 26,394
  • 93 #sun 25,680
  • 94 #sea 25,617
  • 95 #cool 25,316
  • 96 #vsco 24,015
  • 97 #bestoftheday 23,424
  • 98 #night 23,023
  • 99 #swag 17,743
  • 100 #vscocam 9,554