While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #love 562,196
  • 2 #nature 279,814
  • 3 #summer 208,488
  • 4 #beautiful 182,676
  • 5 #picoftheday 178,290
  • 6 #instadaily 171,787
  • 7 #style 158,366
  • 8 #travel 155,680
  • 9 #beauty 141,265
  • 10 #cute 133,316
  • 11 #photo 131,302
  • 12 #artist 110,907
  • 13 #makeup 109,496
  • 14 #instalike 106,111
  • 15 #followme 104,254
  • 16 #model 103,047
  • 17 #dogsofinstagram 101,206
  • 18 #music 99,487
  • 19 #dog 94,569
  • 20 #likeforfollow 94,452
  • 21 #lifestyle 94,033
  • 22 #design 88,917
  • 23 #fitness 84,575
  • 24 #flowers 84,225
  • 25 #girl 79,379
  • 26 #smile 75,643
  • 27 #friends 74,544
  • 28 #foodie 74,520
  • 29 #fun 73,720
  • 30 #photographer 72,107
  • 31 #beach 69,231
  • 32 #moda 68,290
  • 33 #me 63,819
  • 34 #catsofinstagram 62,390
  • 35 #inspiration 55,308
  • 36 #likeforlike 49,312
  • 37 #소통 47,511
  • 38 #instafashion 47,364
  • 39 #home 45,325
  • 40 #hair 42,122
  • 41 #baby 40,779
  • 42 #l4l 36,603
  • 43 #workout 34,772
  • 44 #bestoftheday 33,303
  • 45 #japan 33,024
  • 46 #instapic 32,764
  • 47 #blue 30,948
  • 48 #gym 30,425
  • 49 #blackandwhite 30,032
  • 50 #black 29,749
  • 51 #trip 26,526
  • 52 #pretty 19,281
  • 53 #tbt 18,269
  • 54 #night 14,247
  • 55 #nyc 11,721
  • 56 #christmas 8,710
  • 57 #work 8,306
  • 58 #winter 4,390