While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #christmas 415,699
  • 2 #instagram 311,948
  • 3 #fashion 284,924
  • 4 #photography 276,184
  • 5 #love 266,439
  • 6 #instagood 240,472
  • 7 #art 239,077
  • 8 #handmade 185,438
  • 9 #explore 176,724
  • 10 #likeforlikes 171,621
  • 11 #style 159,265
  • 12 #moda 157,656
  • 13 #photooftheday 144,502
  • 14 #design 125,565
  • 15 #followforfollowback 123,528
  • 16 #nature 121,745
  • 17 #repost 117,719
  • 18 #beauty 111,965
  • 19 #makeup 103,599
  • 20 #instadaily 100,823
  • 21 #dogsofinstagram 100,088
  • 22 #lifestyle 97,816
  • 23 #ootd 88,487
  • 24 #artist 83,472
  • 25 #travel 83,007
  • 26 #nails 82,783
  • 27 #picoftheday 79,741
  • 28 #photo 78,958
  • 29 #dog 77,581
  • 30 #food 75,711
  • 31 #foodie 68,575
  • 32 #model 67,692
  • 33 #fitness 66,533
  • 34 #illustration 63,297
  • 35 #motivation 61,235
  • 36 #home 60,852
  • 37 #beautiful 59,995
  • 38 #catsofinstagram 59,524
  • 39 #tbt 56,909
  • 40 #drawing 56,641
  • 41 #instalike 56,557
  • 42 #cat 53,644
  • 43 #wedding 53,166
  • 44 #puppy 51,883
  • 45 #like4like 51,046
  • 46 #foodporn 50,964
  • 47 #likeforfollow 48,707
  • 48 #music 47,504
  • 49 #instafood 47,000
  • 50 #memes 46,805
  • 51 #follow 45,832
  • 52 #follow4follow 44,551
  • 53 #inspiration 43,174
  • 54 #summer 42,968
  • 55 #photographer 38,583
  • 56 #baby 34,848
  • 57 #hair 34,670
  • 58 #life 33,475
  • 59 #yummy 31,757
  • 60 #happy 31,437
  • 61 #landscape 29,778
  • 62 #family 28,709
  • 63 #selfie 27,443
  • 64 #cute 27,369
  • 65 #l4l 26,901
  • 66 #smile 26,510
  • 67 #flowers 24,901
  • 68 #f4f 24,778
  • 69 #followforfollow 23,297
  • 70 #workout 21,863
  • 71 #nofilter 20,568
  • 72 #me 19,241
  • 73 #vscocam 18,578
  • 74 #fun 18,518
  • 75 #gym 17,565
  • 76 #friends 17,511
  • 77 #lol 17,405
  • 78 #일상 15,835
  • 79 #followme 15,128
  • 80 #girl 13,439
  • 81 #black 12,358
  • 82 #igers 12,093
  • 83 #pretty 11,794
  • 84 #likeforlike 11,486
  • 85 #vsco 11,339
  • 86 #bestoftheday 9,483
  • 87 #amazing 9,426
  • 88 #fit 9,251
  • 89 #swag 8,383
  • 90 #healthy 8,129
  • 91 #cool 7,723
  • 92 #blackandwhite 5,923
  • 93 #instamood 5,279
  • 94 #party 4,039
  • 95 #instapic 3,893
  • 96 #girls 3,701
  • 97 #beach 1,765
  • 98 #sea 1,597
  • 99 #sky 1,252
  • 100 #funny 76