While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #love 507,585
  • 2 #fashion 367,067
  • 3 #photography 350,269
  • 4 #art 343,647
  • 5 #instagood 337,691
  • 6 #instagram 266,320
  • 7 #tbt 259,006
  • 8 #photooftheday 256,331
  • 9 #travel 233,170
  • 10 #nature 224,438
  • 11 #style 198,732
  • 12 #repost 177,940
  • 13 #picoftheday 170,096
  • 14 #beautiful 167,781
  • 15 #follow 165,485
  • 16 #beauty 163,448
  • 17 #ootd 148,051
  • 18 #cute 134,475
  • 19 #makeup 134,173
  • 20 #fitness 133,736
  • 21 #photo 133,652
  • 22 #music 124,120
  • 23 #happy 121,540
  • 24 #design 120,308
  • 25 #food 119,750
  • 26 #artist 115,224
  • 27 #handmade 111,769
  • 28 #model 111,417
  • 29 #drawing 111,294
  • 30 #followme 101,843
  • 31 #dogsofinstagram 101,137
  • 32 #lifestyle 100,894
  • 33 #instadaily 98,431
  • 34 #life 94,327
  • 35 #instalike 94,213
  • 36 #일상 92,784
  • 37 #dog 91,028
  • 38 #motivation 85,714
  • 39 #girl 80,293
  • 40 #wedding 79,318
  • 41 #fun 78,115
  • 42 #smile 77,802
  • 43 #family 75,470
  • 44 #sunset 72,878
  • 45 #cat 71,289
  • 46 #inspiration 71,163
  • 47 #foodie 70,871
  • 48 #foodporn 70,421
  • 49 #selfie 69,590
  • 50 #funny 65,365
  • 51 #friends 63,887
  • 52 #hair 63,471
  • 53 #instafood 61,340
  • 54 #gym 58,573
  • 55 #tattoo 55,468
  • 56 #instapic 55,196
  • 57 #baby 55,159
  • 58 #blackandwhite 54,786
  • 59 #likeforlike 54,093
  • 60 #f4f 52,933
  • 61 #puppy 52,382
  • 62 #beach 52,038
  • 63 #like4like 51,437
  • 64 #me 51,328
  • 65 #workout 48,847
  • 66 #home 48,662
  • 67 #amazing 47,873
  • 68 #girls 46,358
  • 69 #london 44,137
  • 70 #sky 44,073
  • 71 #fit 43,986
  • 72 #lol 42,933
  • 73 #l4l 42,768
  • 74 #nofilter 42,752
  • 75 #summer 42,261
  • 76 #black 41,675
  • 77 #happiness 40,268
  • 78 #sun 38,408
  • 79 #party 37,474
  • 80 #yummy 37,472
  • 81 #healthy 35,803
  • 82 #holiday 35,789
  • 83 #nyc 33,740
  • 84 #work 32,453
  • 85 #sea 32,442
  • 86 #igers 31,928
  • 87 #pink 31,785
  • 88 #followforfollow 30,514
  • 89 #vsco 29,669
  • 90 #blue 26,903
  • 91 #cool 24,922
  • 92 #follow4follow 24,645
  • 93 #bestoftheday 24,582
  • 94 #night 21,809
  • 95 #pretty 21,485
  • 96 #vscocam 12,131
  • 97 #winter 12,015
  • 98 #christmas 10,230
  • 99 #tflers 5,692
  • 100 #weekend 4,639