While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #love 741,073
  • 2 #instagood 583,159
  • 3 #instagram 528,270
  • 4 #photography 483,487
  • 5 #tbt 460,051
  • 6 #fashion 447,073
  • 7 #art 429,313
  • 8 #photooftheday 364,699
  • 9 #likeforlikes 281,046
  • 10 #nature 272,650
  • 11 #style 268,652
  • 12 #explore 266,430
  • 13 #beautiful 245,363
  • 14 #instadaily 237,758
  • 15 #picoftheday 226,919
  • 16 #followforfollowback 220,934
  • 17 #beauty 214,970
  • 18 #travel 190,022
  • 19 #repost 184,622
  • 20 #cute 181,635
  • 21 #photo 179,838
  • 22 #instalike 178,432
  • 23 #fitness 177,652
  • 24 #handmade 177,537
  • 25 #makeup 167,122
  • 26 #food 165,689
  • 27 #lifestyle 159,633
  • 28 #design 159,007
  • 29 #moda 150,311
  • 30 #artist 149,917
  • 31 #music 149,242
  • 32 #model 148,984
  • 33 #happy 146,097
  • 34 #memes 145,579
  • 35 #ootd 143,436
  • 36 #followme 141,048
  • 37 #dogsofinstagram 136,897
  • 38 #motivation 136,160
  • 39 #dog 130,505
  • 40 #life 126,706
  • 41 #drawing 124,417
  • 42 #smile 122,419
  • 43 #girl 110,284
  • 44 #likeforfollow 106,775
  • 45 #illustration 101,739
  • 46 #foodie 97,131
  • 47 #nails 96,903
  • 48 #inspiration 94,963
  • 49 #photographer 93,204
  • 50 #cat 92,716
  • 51 #foodporn 91,758
  • 52 #me 85,215
  • 53 #home 83,374
  • 54 #catsofinstagram 83,032
  • 55 #funny 80,960
  • 56 #sunset 78,411
  • 57 #fun 77,656
  • 58 #puppy 76,860
  • 59 #instafood 75,689
  • 60 #일상 73,053
  • 61 #selfie 73,021
  • 62 #gym 70,354
  • 63 #workout 69,527
  • 64 #baby 68,304
  • 65 #wedding 66,818
  • 66 #landscape 66,221
  • 67 #hair 65,269
  • 68 #flowers 63,345
  • 69 #likeforlike 62,705
  • 70 #like4like 61,115
  • 71 #summer 58,875
  • 72 #fit 58,561
  • 73 #yummy 57,777
  • 74 #instamood 57,731
  • 75 #beach 55,910
  • 76 #amazing 54,776
  • 77 #healthy 54,234
  • 78 #friends 52,944
  • 79 #blackandwhite 49,302
  • 80 #sky 48,827
  • 81 #black 48,349
  • 82 #igers 45,721
  • 83 #f4f 45,517
  • 84 #girls 45,420
  • 85 #followforfollow 42,594
  • 86 #pink 38,686
  • 87 #bestoftheday 37,999
  • 88 #lol 36,830
  • 89 #l4l 35,654
  • 90 #instapic 34,821
  • 91 #follow4follow 32,516
  • 92 #nofilter 31,335
  • 93 #pretty 28,883
  • 94 #sea 28,352
  • 95 #swag 28,204
  • 96 #cool 24,901
  • 97 #party 17,640
  • 98 #holiday 13,021
  • 99 #christmas 6,234
  • 100 #vscocam 4,723