While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #love 829,776
  • 2 #instagood 633,537
  • 3 #photography 542,900
  • 4 #instagram 539,529
  • 5 #fashion 520,559
  • 6 #art 506,069
  • 7 #photooftheday 403,954
  • 8 #likeforlikes 329,575
  • 9 #nature 323,945
  • 10 #style 297,422
  • 11 #follow 287,849
  • 12 #beautiful 271,433
  • 13 #explore 246,655
  • 14 #instadaily 246,339
  • 15 #beauty 242,312
  • 16 #repost 225,526
  • 17 #makeup 213,625
  • 18 #travel 211,492
  • 19 #cute 204,807
  • 20 #photo 202,899
  • 21 #ootd 202,149
  • 22 #fitness 201,239
  • 23 #memes 181,692
  • 24 #food 180,177
  • 25 #design 178,376
  • 26 #artist 175,588
  • 27 #happy 175,533
  • 28 #lifestyle 168,942
  • 29 #instalike 167,442
  • 30 #model 167,366
  • 31 #followme 160,047
  • 32 #music 159,902
  • 33 #drawing 158,414
  • 34 #life 148,876
  • 35 #motivation 145,267
  • 36 #dogsofinstagram 141,091
  • 37 #dog 136,134
  • 38 #likeforfollow 134,321
  • 39 #girl 129,195
  • 40 #smile 128,985
  • 41 #tbt 126,586
  • 42 #illustration 125,556
  • 43 #일상 116,827
  • 44 #foodie 107,068
  • 45 #nails 106,628
  • 46 #foodporn 103,851
  • 47 #selfie 102,791
  • 48 #cat 101,373
  • 49 #travelphotography 101,169
  • 50 #fun 95,553
  • 51 #맞팔 95,145
  • 52 #portrait 90,945
  • 53 #catsofinstagram 88,780
  • 54 #instafood 87,927
  • 55 #home 85,888
  • 56 #gym 84,791
  • 57 #sunset 84,241
  • 58 #likeforlike 83,895
  • 59 #like4like 82,575
  • 60 #hair 80,791
  • 61 #puppy 78,297
  • 62 #f4f 75,847
  • 63 #landscape 75,174
  • 64 #look 74,176
  • 65 #baby 73,834
  • 66 #daily 72,216
  • 67 #friends 69,401
  • 68 #tattoo 68,408
  • 69 #yummy 66,263
  • 70 #architecture 65,947
  • 71 #fit 65,067
  • 72 #summer 64,264
  • 73 #l4l 62,826
  • 74 #amazing 61,919
  • 75 #blackandwhite 60,983
  • 76 #healthy 57,647
  • 77 #sky 56,602
  • 78 #beach 56,147
  • 79 #happiness 54,153
  • 80 #followforfollow 52,467
  • 81 #japan 52,202
  • 82 #lol 51,087
  • 83 #pink 46,075
  • 84 #follow4follow 43,408
  • 85 #bestoftheday 41,113
  • 86 #christmas 39,588
  • 87 #london 39,403
  • 88 #blue 38,589
  • 89 #nofilter 37,867
  • 90 #pretty 36,932
  • 91 #winter 36,059
  • 92 #sea 35,793
  • 93 #work 34,592
  • 94 #cool 34,172
  • 95 #party 31,930
  • 96 #holiday 27,039
  • 97 #night 23,350
  • 98 #vsco 21,501
  • 99 #vscocam 9,076
  • 100 #weekend 7,721