While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #love 797,527
  • 2 #nature 335,951
  • 3 #beautiful 224,868
  • 4 #picoftheday 222,731
  • 5 #style 210,331
  • 6 #instadaily 189,504
  • 7 #beauty 185,534
  • 8 #photo 174,433
  • 9 #travel 168,106
  • 10 #cute 160,819
  • 11 #makeup 148,329
  • 12 #summer 147,803
  • 13 #black 143,158
  • 14 #design 141,597
  • 15 #moda 141,256
  • 16 #instalike 137,140
  • 17 #fitness 136,648
  • 18 #followme 134,486
  • 19 #likeforfollow 134,165
  • 20 #blackandwhite 130,796
  • 21 #artist 128,196
  • 22 #lifestyle 125,821
  • 23 #model 121,632
  • 24 #music 111,356
  • 25 #dog 110,407
  • 26 #flowers 110,058
  • 27 #dogsofinstagram 109,720
  • 28 #girl 109,497
  • 29 #smile 94,865
  • 30 #photographer 94,111
  • 31 #foodie 83,729
  • 32 #fun 79,206
  • 33 #inspiration 75,596
  • 34 #me 74,781
  • 35 #catsofinstagram 72,523
  • 36 #home 71,046
  • 37 #instafashion 64,280
  • 38 #likeforlike 63,985
  • 39 #friends 62,335
  • 40 #baby 61,192
  • 41 #hair 55,405
  • 42 #소통 54,000
  • 43 #workout 52,136
  • 44 #beach 49,841
  • 45 #gym 47,466
  • 46 #followforfollow 45,641
  • 47 #l4l 43,779
  • 48 #tbt 40,415
  • 49 #instapic 39,352
  • 50 #japan 39,221
  • 51 #bestoftheday 38,477
  • 52 #blue 33,435
  • 53 #trip 25,251
  • 54 #pretty 24,688
  • 55 #work 20,841
  • 56 #nyc 17,020
  • 57 #christmas 13,695
  • 58 #night 10,535
  • 59 #winter 2,610