While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #love 874,517
  • 2 #instagram 694,143
  • 3 #instagood 689,317
  • 4 #photography 592,078
  • 5 #fashion 494,658
  • 6 #art 484,634
  • 7 #photooftheday 413,042
  • 8 #explore 362,856
  • 9 #likeforlikes 359,855
  • 10 #instadaily 307,794
  • 11 #nature 307,788
  • 12 #style 300,815
  • 13 #followforfollowback 287,380
  • 14 #follow 258,983
  • 15 #beautiful 241,687
  • 16 #picoftheday 239,473
  • 17 #beauty 228,163
  • 18 #handmade 215,016
  • 19 #travel 208,241
  • 20 #photo 205,235
  • 21 #ootd 186,224
  • 22 #instalike 185,436
  • 23 #makeup 181,346
  • 24 #design 178,993
  • 25 #music 177,714
  • 26 #lifestyle 177,470
  • 27 #repost 176,366
  • 28 #india 175,335
  • 29 #fitness 169,741
  • 30 #happy 168,700
  • 31 #artist 168,244
  • 32 #model 168,181
  • 33 #food 167,742
  • 34 #moda 162,396
  • 35 #cute 161,255
  • 36 #memes 156,976
  • 37 #dogsofinstagram 156,115
  • 38 #motivation 145,697
  • 39 #naturephotography 145,080
  • 40 #dog 137,968
  • 41 #winter 135,244
  • 42 #life 134,984
  • 43 #likeforfollow 133,886
  • 44 #drawing 132,579
  • 45 #amor 124,409
  • 46 #artwork 123,968
  • 47 #smile 123,129
  • 48 #followme 117,260
  • 49 #foodie 115,500
  • 50 #like4likes 115,216
  • 51 #illustration 113,377
  • 52 #valentinesday 110,837
  • 53 #interiordesign 109,303
  • 54 #photographer 107,444
  • 55 #travelphotography 107,048
  • 56 #photoshoot 106,517
  • 57 #anime 105,982
  • 58 #foodporn 102,869
  • 59 #nails 101,510
  • 60 #inspiration 99,483
  • 61 #좋아요 98,964
  • 62 #girl 96,631
  • 63 #flowers 96,419
  • 64 #cat 92,438
  • 65 #fashionblogger 91,319
  • 66 #catsofinstagram 90,613
  • 67 #painting 89,815
  • 68 #insta 89,594
  • 69 #portrait 88,742
  • 70 #home 87,492
  • 71 #일상 86,581
  • 72 #instafood 86,044
  • 73 #tbt 83,772
  • 74 #goodvibes 83,347
  • 75 #vintage 82,938
  • 76 #sunset 82,420
  • 77 #puppy 82,170
  • 78 #wedding 81,980
  • 79 #meme 81,698
  • 80 #likes 81,617
  • 81 #맞팔 81,105
  • 82 #bts 80,351
  • 83 #quotes 76,107
  • 84 #dogs 73,462
  • 85 #landscape 71,645
  • 86 #luxury 71,552
  • 87 #family 71,274
  • 88 #instafashion 70,189
  • 89 #mood 69,411
  • 90 #gym 69,365
  • 91 #funny 68,160
  • 92 #workout 67,736
  • 93 #architecture 67,426
  • 94 #me 67,308
  • 95 #baby 66,924
  • 96 #fun 66,856
  • 97 #daily 65,238
  • 98 #yummy 64,767
  • 99 #lfl 64,368
  • 100 #fashionista 64,059