While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #love 819,424
  • 2 #instagood 622,710
  • 3 #photography 530,780
  • 4 #tbt 520,926
  • 5 #instagram 519,923
  • 6 #fashion 512,404
  • 7 #art 476,977
  • 8 #photooftheday 405,481
  • 9 #likeforlikes 327,940
  • 10 #nature 323,884
  • 11 #follow 288,199
  • 12 #style 286,403
  • 13 #beautiful 268,994
  • 14 #instadaily 255,720
  • 15 #picoftheday 252,277
  • 16 #beauty 232,582
  • 17 #travel 221,674
  • 18 #explore 218,158
  • 19 #repost 206,431
  • 20 #cute 203,268
  • 21 #fitness 193,651
  • 22 #photo 191,519
  • 23 #memes 190,972
  • 24 #moda 186,847
  • 25 #ootd 183,063
  • 26 #makeup 182,411
  • 27 #handmade 179,161
  • 28 #food 177,510
  • 29 #happy 173,795
  • 30 #design 171,721
  • 31 #artist 169,052
  • 32 #model 164,644
  • 33 #music 162,079
  • 34 #lifestyle 161,203
  • 35 #followme 161,124
  • 36 #instalike 154,335
  • 37 #life 146,397
  • 38 #motivation 146,236
  • 39 #dogsofinstagram 134,150
  • 40 #drawing 132,920
  • 41 #smile 129,483
  • 42 #likeforfollow 129,404
  • 43 #girl 128,408
  • 44 #dog 125,855
  • 45 #foodie 105,789
  • 46 #일상 105,185
  • 47 #foodporn 103,769
  • 48 #photographer 103,144
  • 49 #funny 100,622
  • 50 #selfie 98,373
  • 51 #inspiration 97,835
  • 52 #fun 97,686
  • 53 #summer 93,959
  • 54 #me 92,425
  • 55 #flowers 92,424
  • 56 #cat 92,206
  • 57 #sunset 90,275
  • 58 #instafood 86,413
  • 59 #likeforlike 85,098
  • 60 #catsofinstagram 83,150
  • 61 #family 82,333
  • 62 #gym 81,364
  • 63 #like4like 81,250
  • 64 #home 78,610
  • 65 #wedding 78,364
  • 66 #hair 77,142
  • 67 #workout 76,065
  • 68 #friends 75,334
  • 69 #f4f 72,140
  • 70 #landscape 72,102
  • 71 #baby 70,706
  • 72 #yummy 66,065
  • 73 #beach 64,018
  • 74 #fit 61,665
  • 75 #instamood 60,946
  • 76 #girls 59,524
  • 77 #amazing 58,901
  • 78 #l4l 57,183
  • 79 #sky 56,890
  • 80 #blackandwhite 54,800
  • 81 #followforfollow 54,566
  • 82 #healthy 53,314
  • 83 #lol 51,704
  • 84 #igers 51,146
  • 85 #instapic 50,913
  • 86 #black 50,104
  • 87 #sea 45,888
  • 88 #follow4follow 45,802
  • 89 #bestoftheday 44,836
  • 90 #pink 43,602
  • 91 #nofilter 41,038
  • 92 #blue 40,911
  • 93 #pretty 34,965
  • 94 #cool 32,601
  • 95 #party 28,230
  • 96 #swag 27,285
  • 97 #holiday 26,890
  • 98 #vsco 19,960
  • 99 #vscocam 7,709
  • 100 #christmas 7,129