While it's helpful to see which hashtags are the most popular by determining the total number of posts containing each tag, we can also use other methods to gain some insight.

As an example, suppose there was an Instagram hashtag #purplepuppymonday with a total of 5 posts. Then, a celebrity makes that hashtag a thing, and within a month there are ten million posts using that tag. Then, just as quick as it began, it stops, and now nobody is using that tag.

Is it still a good hashtag to use? Probably not! Just because it appears to be popular does not mean that it is. While it is generally true that a tag with lots of posts will continue to have lots of posts, there are still cases when it's not true.

Here, you can view the top 100 hashtags by number of posts for each tag in the last 24 hours.

Top 100 Hahstags by Number of Posts (last 24 hours)

  • 1 #love 488,415
  • 2 #instagood 358,646
  • 3 #fashion 350,171
  • 4 #photography 337,156
  • 5 #christmas 323,023
  • 6 #art 308,240
  • 7 #tbt 273,006
  • 8 #instagram 271,983
  • 9 #photooftheday 251,331
  • 10 #travel 196,457
  • 11 #style 192,932
  • 12 #nature 168,208
  • 13 #follow 163,368
  • 14 #picoftheday 163,212
  • 15 #beauty 163,094
  • 16 #repost 161,969
  • 17 #beautiful 161,345
  • 18 #winter 141,787
  • 19 #handmade 133,757
  • 20 #ootd 133,076
  • 21 #makeup 131,967
  • 22 #music 128,080
  • 23 #fitness 127,414
  • 24 #moda 126,909
  • 25 #cute 126,818
  • 26 #photo 122,276
  • 27 #design 122,197
  • 28 #happy 118,283
  • 29 #food 112,236
  • 30 #model 111,672
  • 31 #artist 104,230
  • 32 #lifestyle 102,599
  • 33 #dogsofinstagram 101,639
  • 34 #instadaily 98,075
  • 35 #likeforfollow 97,703
  • 36 #instalike 90,585
  • 37 #followme 90,152
  • 38 #일상 88,311
  • 39 #life 87,382
  • 40 #dog 85,096
  • 41 #motivation 84,086
  • 42 #drawing 83,801
  • 43 #photographer 81,724
  • 44 #family 81,661
  • 45 #girl 76,857
  • 46 #fun 74,114
  • 47 #wedding 73,886
  • 48 #smile 68,869
  • 49 #cat 68,470
  • 50 #selfie 68,179
  • 51 #foodporn 67,219
  • 52 #foodie 67,048
  • 53 #funny 64,745
  • 54 #inspiration 62,714
  • 55 #friends 62,418
  • 56 #sunset 60,736
  • 57 #hair 60,677
  • 58 #instafood 57,362
  • 59 #gym 57,177
  • 60 #f4f 54,343
  • 61 #baby 53,315
  • 62 #landscape 51,038
  • 63 #me 50,243
  • 64 #home 49,712
  • 65 #holiday 49,428
  • 66 #girls 48,787
  • 67 #likeforlike 48,376
  • 68 #workout 47,419
  • 69 #like4like 46,940
  • 70 #blackandwhite 46,052
  • 71 #london 44,868
  • 72 #instapic 43,832
  • 73 #amazing 41,635
  • 74 #fit 40,974
  • 75 #party 40,322
  • 76 #flowers 39,431
  • 77 #yummy 38,909
  • 78 #sky 38,549
  • 79 #l4l 38,322
  • 80 #happiness 37,978
  • 81 #lol 37,539
  • 82 #beach 37,525
  • 83 #nofilter 36,093
  • 84 #black 35,946
  • 85 #healthy 33,593
  • 86 #summer 29,469
  • 87 #work 29,077
  • 88 #igers 28,831
  • 89 #followforfollow 28,368
  • 90 #cool 26,677
  • 91 #pink 25,779
  • 92 #blue 25,185
  • 93 #sun 23,262
  • 94 #pretty 23,120
  • 95 #bestoftheday 20,835
  • 96 #sea 20,672
  • 97 #night 19,929
  • 98 #vsco 19,343
  • 99 #swag 15,674
  • 100 #vscocam 6,738